Selected Work
Star App — Redesign
After nearly six years in the market, the Star App's original design was approaching end-of-life, requiring a redesign, strategic repositioning and brand uplift.
Project Overview
StarCare — Gaming Limits
StarCare is a responsible gambling feature embedded within The Star app enabling users to set financial limits and manage play time in real time.
Project OverviewCashless Play — Digital Wallet
Cashless Play is a digital wallet within the Star App — enabling patrons to manage, transfer, and use funds across gaming machines and table games, with responsible gambling safeguards built in.
Project Overview
Star App — Loyalty Program
A tiered loyalty app connecting gaming, hospitality, and rewards into a single personalised mobile experience for The Star Club members.
Project OverviewThe Darling — Website Redesign
A website redesign for Sydney's Forbes Five-Star boutique hotel — bringing The Darling's signature blend of glamour and intimate luxury to life through immersive digital storytelling.
ArchiFinder — Platform Design
A platform for discovering, researching and exploring the world's most significant architecture — designed for enthusiasts and explorers alike.
Project OverviewBlueScope — Industry Portal
A scalable web platform bridging architectural inspiration with real-world product specifications for BlueScope Steel.
Project Overview
Colorbond — Consumer Website
A consumer-focused web platform inspiring homeowners through colour, materials, and design-led exploration.
Project OverviewBudweiser — Digital Campaign
A global campaign adapted for the Australian market connecting Budweiser with emerging electronic music culture — centred on a competition to find Australia's best unsigned DJs and producers.
Project Overview
James Squire — Consumer Website
A digital platform for James Squire, extending the brand into a broader cultural experience centred on craft, creativity, and storytelling that embodied the brand's "lovable rogue" ethos.
Project OverviewJackpot Management — System Redesign
Transforming a legacy enterprise system into a scalable, modern, operationally efficient platform for casino jackpot management.
Project Overview