Colorbond's key products, particularly roofing and fencing, were often overlooked during the early stages of buying or building a home because customers were focused on larger decisions and did not know when to consider them.
The challenge wasn't simply helping people choose a product — it was introducing Colorbond at the right moment in the home-buying journey, before roofing and fencing decisions became an afterthought.
I created an inspiration-led digital experience that allowed customers to explore colours, save ideas and build mood boards, while also extending the experience into display-home villages through kiosk screens that introduced Colorbond during the early consideration stage.
The redesigned experience brought Colorbond into the customer journey earlier, helping homeowners make more considered roofing and fencing choices while strengthening the brand's role in the overall home-design process.
The discovery phase explored how homeowners approached early design decisions, focusing on the role of colour, materials, and inspiration, as well as the channels and content influencing those choices.
User Research & Personas
Research surfaced a rich picture of the homeowner mindset across exploration, consideration, and decision phases.
Content Strategy & IA
The IA was structured to encourage progressive discovery — connecting editorial content, colour tools, and product pages naturally.
Brand DNA & Visual Direction
Before a single page was designed, the Colorbond brand DNA was mapped and translated into a web-specific visual language — aligning colour, typography, and photography into a cohesive brand expression.
The final platform delivered a visually engaging experience across all devices, enhanced through integration with partner home-building companies.
Final Platform UI
Curated architectural projects, colour guidance, and editorial storytelling worked together to move homeowners from inspiration through to product consideration.
