01 — Where We Started
Educate new home buyers early in the building journey on the significant role colour plays in shaping a home's final character, while showcasing the breadth of the Colorbond range.
Engage homeowners during the early inspiration stage of the home-building journey, helping elevate roof and fence colour selection among the many competing construction decisions.
Create a design-led digital experience that positions Colorbond as both an inspirational brand and a practical home-building solution, while integrating partner content to connect the experience with real-world display homes.
02 — UX Discovery
The discovery phase explored how homeowners approached early design decisions, focusing on the role of colour, materials, and inspiration, as well as the channels and content influencing those choices.
User Research & Personas
Research surfaced a rich picture of the homeowner mindset across exploration, consideration, and decision phases.
Content Strategy & IA
The IA was structured to encourage progressive discovery — connecting editorial content, colour tools, and product pages naturally.
Brand DNA & Visual Direction
Before a single page was designed, the Colorbond brand DNA was mapped and translated into a web-specific visual language — aligning colour, typography, and photography into a cohesive brand expression.
03 — High Fidelity
The final platform delivered a visually engaging experience across all devices, enhanced through integration with partner home-building companies.
Final Platform UI
Curated architectural projects, colour guidance, and editorial storytelling worked together to move homeowners from inspiration through to product consideration.
04 — Where We Landed
The platform delivered a substantial uplift in traffic after launch, while also becoming an effective lead-generation channel through interactive installations in display homes.